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360° Video · VR

Noir Alley
360°

A digitally immersive, interactive 360° whodunnit for Turner Classic Movies — an original noir world fans could step inside, investigate, and share.

  • ClientTurner Classic Movies
  • DisciplineStrategy · Branding · VR
  • FormatInteractive 360° Video
  • Result60,000+ interactions

The brief

Turn a beloved TV series
into a world you can enter.

Turner Classic Movies' Noir Alley already had a devoted following. The challenge: give those fans something they'd never seen — a digitally immersive, interactive 360° whodunnit that honored the aesthetics of classic film noir while building an original story, characters, and world all its own.

We handled it end to end — strategy, narrative, character and environment design, 360° production, spatial audio, gamification, merchandise, and a two-month social campaign. Created in collaboration with Dean Velez and the creative team, the experience drove over 60,000 interactions.

See it in motion

The launch trailer.

Noir Alley — 360° of Noir, the launch trailer.

The full picture

From research to delivery.

The complete behind-the-scenes — building an original noir world, designing its characters, and producing a gamified 360° experience with a full social campaign.

Noir Alley 360° — the case study
360° of Noir — the case study
The team behind Noir Alley 360
The team behind the alley
Researching classic film noir
Studying classic film noir
A multi-episode 360 series
A multi-episode 360° series
Promotional campaign
The promotional campaign
Original noir posters
Original noir posters
Gamified clue hunting
Gamified clue-hunting
Built for social interaction
Built for social engagement
Downloadable wallpapers
Downloadable wallpapers
Website integration
Website integration
Building a fictional noir world
Building a fictional noir world
Original characters
Original characters
Hidden clues to uncover
Hidden clues to uncover
A full social rollout schedule
A full social rollout
Voice talent
Voice talent
Character design
Character design
Writing the noir script
Writing the noir script
Storyboarding every scene
Storyboarding every scene
Environment design
Environment design
Character fine-tuning
Character fine-tuning
Character compositing
Character compositing
Scene compositing
Scene compositing
Spatial audio design
Spatial audio design
Final delivery
Final delivery
Thank you
That's a wrap

What we built

A whole noir world,
start to finish.

  • Original story & charactersAn expandable fictional noir universe — script, cast, and characters designed to honor classic film-noir while standing on their own.
  • Interactive 360° episodesA multi-episode whodunnit with hidden clues and gamification that rewarded fans for looking closer.
  • Merch, posters & wallpapersGiveaway swag, original posters, and downloadable wallpapers that extended the world beyond the screen.
  • Two-month social campaignA full content schedule and website integration that turned the launch into 60,000+ interactions.

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